Tweenbot is a project by Kacie Kincer. Tweenbot is made out of cardboard, ten inch tall, always smiling, only moves in one direction, but it needs to go somewhere, it carries a flag that says “help me get to MoMA!”
Only moving in one direction, it got caught in so many obstacles or go into dangerous direction. But every time this happened, there’s always someone who saves tweenbot from falling into destruction and eventually ended up at its destination. It is now a permanent collection in MoMA and the project is still on going.
So how did a 10 inch cardboard robot who had no idea what direction is get to where it needed to go? The help from people around it. But why would one help a piece of rolling cardboard? it’s just a rolling cardboard, right? Well, if you read my post about NPR podcast: Hidden Brain, you’d get the idea why. People around tweenbot developed sympathy within the short time they ran into it. How could it gain people’s sympathy so fast? Well, first, from my observation and bias, I think it’s because it’s cute. just look at it, it’s smiling!!
it looks so happy. adorable. 10/10.
second, it is made out of cardboard, a familiar recyclable material. there is nothing eccentric in the design of the robot. third, it is helpless and very prone to danger. it’s just like when you see a helpless kitten on the street. only this one really can’t do anything other than rolling forward, makes it even vulnerable.
My conclusion is, I think people develop sympathy relatively fast when the subject of sympathy is familiar, harmless vulnerable, and has no potential to disadvantage the sympathizer.